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Frequently Asked Questions
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Don’t vacant homes sell fine without professional staging?
Actually, no. Vacant homes can look sterile and “cold”; many buyers can’t figure out where the furniture will go, how to deal with awkward angles or shapes, or what to do with rooms that are “too large” as well as “too small.” Staging works to resolve furniture placement issues to highlight the best features of a room and downplay the problems. Staging also resolves any questions about how a room should be used.
Can most people see past the stuff in my house?
Unfortunately, no; studies show that only 10% of buyers have the vision to see things as they could be, instead of how they are. The majority of buyers will start subtracting dollars off the price they’re willing to pay for your home when they see even cosmetic issues that they don’t like. If they see even minor maintenance/repair problems or an out-dated appearance, their offer price may drop further.
Does every home need staging to sell?
Almost every home, condo or apartment can benefit from staging, no matter what the size, even if it is well-decorated and maintained. Why? The way we live in our homes is very different from how we need to market them and make them appeal to buyers.
So is it too late to stage if my home has been sitting on the market for months?
No, it’s never too late. In fact, many owners finally decide to try staging after their homes have sat on the market for many months with little interest. Of course, earlier is better, both in terms of saving months of inconvenience and expenses, and usually in preventing price reductions as well.
Should I stage my home before I try to sell it, or wait and see what responses I get from potential buyers first?
Today, 90 % of buyers search the internet for homes before contacting an agent, so the photos posted of your home are vitally important: if buyers aren’t impressed by them, they will move on. Don’t take a chance on turning off potential buyers who will quickly form a negative impression of your home if it doesn’t present well right at the beginning. The first two weeks on the market are the most crucial time for marketing your home, since that’s when agents and buyers will view your home with the most interest. The “buzz” about your home will make or break its reputation early on, so it’s important to stage BEFORE you list your home and before its appeal wanes. Agents love to bring buyers to homes that show beautifully, and staging may very well help you avoid the price reduction trap.
How much does staging cost?
The price of home staging varies depending upon whether your home is vacant or occupied. Also affecting the price are the size of the home and the number of rooms to be staged, as well as other factors. The least expensive service is to hire us for a home staging consultation, if your home will be occupied while on the market. We’ll walk through the house with you and explain in detail everything we feel needs to be done to get your home sold quickly and for the most money. You will have the option to do the work yourself, or hire us to stage all or part of your home. We’ll be happy to discuss your options before coming out to your home and help you choose the most cost effective services. Staging typically costs less than your first price reduction and is proven to work! We have been staging homes since 2007! Because of this we are able to provide you a ball park estimate prior to visiting the home.
How do I choose a stager?
Just as all homes and home sellers are unique, so are all stagers. You should contact potential stagers to find someone that you are comfortable working with, someone who listens and will answer your questions, someone who is experienced and insured, and someone with positive testimonials. We strive to be realistic in our expectations of homeowners. So whether you’re a realtor or a home seller, feel free to contact us to determine if staging your home is the right choice for you.
Will I need to buy or rent a lot of accessories or furniture to make my home’s interior look great for selling?
The answer is generally no, unless your home is sparsely furnished or vacant. Even if the furniture is in poor shape or outdated, slipcovers, throws, and pillows are excellent and inexpensive solutions that often work to disguise those problems. We generally provide everything needed for stagings, except for rugs and bedding in occupied homes, but we can shop for you or recommend what to buy if you don’t have what’s needed.
How much does staging really help sell homes?
According to RESA, the Real Estate Staging Association, surveyed 39 homes that were listed un-staged and spent an average of 233 days on market. After they were staged, they sold in an average of 53 days. That’s 78% less time on the market! Of course, there’s no guarantee that a staged home will sell faster or for more money, since current market conditions, price and your agent’s marketing all determine the final outcome. But ensuring your home presents as well as possible will enhance curb appeal and increase the odds that buyers will make offers on it.
What is Home Staging?
As defined by the Real Estate Staging Association (RESA), home staging is the act of preparing and showcasing residential or commercial property for sale. It is a systematic and coordinated methodology in which knowledge of real estate, home renovations and creative design principles are applied to attract a buyer. Whether the property is owner-occupied, estate condition or vacant, staging is recommended before listing a property. It can be equally effective after a property has been on the market for an extended period unsold.
Can I stage it myself?
As homeowners, we become immune to how our homes actually look and smell. The memories, family photos, sentimental items and details of everyday life cloud our judgement. That’s where a certified home stager can help. We view your home as an objective third party and give you an honest assessment of what you should do to prepare your home for sale. No recommendations or comments should be taken personally. We know what will appeal to today’s home buyers and we truly want to help.
Who Pays For Home Staging?
In most cases, the homeowner pays for home staging. The homeowner is responsible for getting the home in top selling condition and keeping it that way as long as it is on the market. The real estate agent is responsible for marketing the home, listing it on the MLS, arranging for showings and open houses, and completing all the paperwork for the sale, etc.